Rakuten Europe Launches Cashless Payment App Rakuten Pay at Davis Cup by Rakuten Madrid Finals

  • Davis Cup by Rakuten Finals are held from November 25 until December 5.

  • Rakuten Pay provides cashless payment solution at Madrid Arena, at the merchandise store and ticketing booth.

  • By using Rakuten Pay, visitors will receive exclusive gifts and a welcome bonus

Luxembourg, November 25, 2021 – Today, Rakuten Europe announced the launch of the Rakuten Pay App at the Davis Cup by Rakuten, providing fans and visitors with the opportunity to pay cashless at Madrid Arena. Rakuten is the Global Innovation and Entertainment Partner and Global Presenting Partner of the Davis Cup by Rakuten, the premier international team event in men’s tennis.

Rakuten Pay: Cashless payment solution

At live events around the world, the Rakuten Pay App is smoothly connecting visitors and fans via a smartphone app that facilitates cashless payments, providing a convenient way for consumers to make purchases without having to bring cash to venues.

Now also available at the Davis Cup by Rakuten Finals, held from November 25 until December 5, visitors can make purchases at the merchandise store via the Rakuten Pay app and earn points and gifts while doing so. In addition to a welcome bonus, payments over 50€ will be rewarded with exclusive R Pay and Davis Cup by Rakuten co-branded goods such as backpacks and battery chargers.

All benefits at a glance:

  • Bonus of 500 welcome Rakuten Points for downloading and registering on the Rakuten Pay app, which will be granted within 25 hours after activation.
  • Rakuten Points for every purchase of tickets or merchandise at Madrid Arena.
  • An exclusive gift, such as a co-branded backpack or battery charger, when spending €50 or more on merchandise at the event*[1].
  • Rakuten Points can be used to rent the latest movie releases on Rakuten TV, for vouchers on Rakuten.es to spend at major retailers, vouchers for the best new reads on Kobo e-books as well as international calls through Rakuten Viber.

[1] While supplies last.

Scan the QR Code with your phone to download:

qrcodeIn Japan, Rakuten Pay is supported by more than 5 million locations across the country. In Rakuten Europe, Rakuten Pay recently launched its first trials for the region at the ATP Mallorca Championship, where users could pay for food and beverages through the new app, and in the U.K. at the Southbank Centre’s Hayward Gallery’s exhibition “Mixing It Up: Painting Today”.

Rakuten Pay seamlessly integrates with Rakuten’s unique membership proposition

As part of Rakuten’s unique Membership Platform, the Shopping & Affiliate Platform in Spain, Germany, France, Ukraine and Club Rakuten in the U.K., Rakuten Pay now continues its journey across Europe. The app seamlessly connects to all available Rakuten services, as well as cultural live events and sports events.

Rakuten will be present at the Davis Cup by Rakuten with its logo across the venues, and together with Kosmos Tennis, Rakuten launched the Davis Cup Fan World Cup Presented by Rakuten, which allows tennis fans around the globe to cheer on their favorite team at the Davis Cup by Rakuten Finals by submitting messages of encouragement for the national teams competing at this year’s finals. These messages will be printed on tennis balls and canvas to create 19 unique art installations, each dedicated to a different team with a special one dedicated to all fans, spread across Madrid Arena in Madrid, Olympiahalle in Innsbruck and Pala Alpitour in Turin.

rakuten r pay magazine ad option1 educational 2

About the Davis Cup

Founded in 1900, Davis Cup by Rakuten has grown to become the largest annual world championship in sport, with 142 nations entered in 2021. The new Finals format, which sees the top 18 nations compete to be crowned Davis Cup champions, was introduced in 2019 with Spain winning the title in Madrid. The 2021 Finals – held from 25 November until 5 December – will see the 2019 semi-finalists and two wild card nations joined by the 12 winning teams from the 2020 Qualifiers. Madrid will be the host city for the group stage, quarter-finals, semi-finals and final of this year edition, while Innsbruck (Austria) and Turin (Italy) will be host cities for the group stage and the quarter-finals. The Finals have been held since 2019 with the support of the Greater Madrid and Madrid City Council.


About Rakuten

Rakuten Group, Inc. (TSE: 4755) is a global leader in internet services that empower individuals, communities, businesses and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to approximately 1.5 billion members around the world. Rakuten has over 27,000 employees, and operations in 30 countries and regions. For more information visit https://global.rakuten.com/corp/.

In Europe, Rakuten has been active for more than a decade and is constantly growing its footprint. The network of business units consists of more than 14 services, available in almost every European country. With Rakuten Europe’s head office in Luxembourg and offices in London, Dublin, Paris, Berlin, Barcelona and other major European cities, Rakuten is more than just a company, it’s a vision of a true Ecosystem.