Rakuten across EMEA

Our Vision:
We #WalkTogether to express our dedication to building a better, more optimistic future by empowering individuals, businesses and societies to realize their dreams. We embrace innovation, are committed to acting on disruptive ideas and have the operational agility to implement and deliver at speed. We walk together with our partners, making progress today towards a more optimistic tomorrow. And we aim to engage knowledge, creativity and passion from around the world by envisioning an ecosystem that brings joy to everyone.
Our Mission:
“What started with first steps more than a decade ago has grown into an innovative network of more than 14 companies in this core region. Now an ambitious push forward by the individual companies, bolstered by strong regional leadership, is driving a seamless and borderless experience for customers in EMEA.” Toshihiko „Toby“ Otsuka, Rakuten Europe CEO
Our Preposition:
We empower businesses to reach and reward potential customers in environments they enjoy, and on platforms where they spend a lot of their time. We also provide a range of innovative solutions and services making it easy for businesses to do so.
Our Offer:
A lifestyle companion to watch, chat, read and shop. We leverage the power of our ecosystem and build a membership program with a wide audience reach, a multi-sector expertise and multi-platform presence. At the core of our membership, we focus on rewarding our customers by giving back Rakuten Points that enable our customers to truly explore the variety of our offer consisting of communications, media, shopping and entertainment.

EMEA Leadership Team

Toby Otsuka

CEO Rakuten Europe and CEO Rakuten Europe Bank

Zoran Stejic

Head of Europe Technology Division

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Yuko Oki

Managing Director Global Partnerships Rakuten Group, Inc.

Rakhee Jogia

Managing Director International                  Rakuten Advertising

Fabien Versavau

CEO & President
Rakuten France

Jean-Marc Dupuis

Managing Director EMEA Rakuten Kobo

Olivier Alluis

CEO Rakuten DX
President Rakuten Symphony France

Cedric Dufour

CEO & President
Rakuten TV

Lee Whitehead

Managing Director International Shopstyle

Armin Hüwels

Managing Director
Rakuten Symphony Germany

Nastasi Karaiskos

Managing Director
Rakuten Symphony UK

Sports & Entertainment Partnerships

About the Partnership

Rakuten and the
Golden State Warriors

Rakuten is proud to be the first-ever jersey badge sponsor
and Official Partner of the innovative Golden State Warriors.

About the Partnership
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About the Partnership

Rakuten and Davis Cup

Rakuten is proud to be the Global Innovation and Entertainment Partner
and Global Presenting Partner of the Davis Cup ⁠- the “World Cup of Tennis”
and the premier international team event in men's tennis.

About the Partnership
About the Partnership


Rakuten's partnership with the Vissel Kobe professional soccer team is
grounded in our belief that sport has the power to make life richer
and more fulfilling. This power was borne out when Vissel Kobe became a
symbol of recovery in the aftermath of the Great Hanshin Earthquake,
which devastated Kobe and many surrounding areas in 1995.
“One Team, One Family, One Dream - To become the No.1 Club in Asia”:
The club slogan encapsulates a tradition of players,
fans and the local community coming together to pursue a common dream.

About the Partnership
About the Partnership

Rakuten Japan Open

The Rakuten Japan Open is the nation’s largest tennis tournament,
held every autumn at Ariake Colosseum*. Since 2009 it has attracted some of the
world’s top players. Rakuten has continued to nurture the partnership, enhancing the
event for both the players and fans alike. During the tournament,
Rakuten invites young tennis players, giving them the chance to learn from
some of the greatest players in the world.


*The tournament will be held at Musashino Forest Sport Plaza in 2018.

About the Partnership
Read more kondo

Marie Kondo

Marie Kondo is Rakuten’s first “Joy Ambassador."

Kondo is the author of several bestselling books including “The Life-Changing Magic of Tidying Up” and “Spark Joy”, star of the Emmy-nominated Netflix original series “Tidying Up with Marie Kondo”, mastermind behind the popular KonMari brand. 

Rakuten knew a partnership with Kondo would open up more meaningful connection and innovation in the world. As the main corporate partner of KonMari Media, Rakuten is proud to collaborate with Kondo across media, digital content, branding and promotions.

The partnership includes collaboration across content, branding and promotion of Marie Kondo’s unique tidying philosophy.

Read more