Since their founding in 2004 as Japan’s first new professional baseball franchise awarded in 50 years, the Tohoku Rakuten Golden Eagles have gone from strength to strength. Buoyed by the support of their dedicated fans in the Tohoku region and around the country, they won their first Japan Series Championship in 2013. In accordance with their motto of being “The Baseball Entertainment Company,” the Rakuten Eagles strive to deliver passion and inspiration through baseball. They have also had much success in breathing new life into Japan’s professional baseball industry, adding innovative leisure and entertainment facilities to their home ball park and incorporating new technologies such as virtual reality into their player training program.