Rakuten Insight Data shows how the world is watching, reading, chatting and shopping during the pandemic

Did the world we live in change through the coronavirus over the past 15 months?? Was the impact on consumer behavior visible?

The Rakuten Insight Survey

Lockdowns and subsequent restrictions have changed the world we live in and the way we watch, chat, read and shop. Our global survey, conducted among 7,200 consumers across 14 markets in APAC, EMEA, and the U.S. late last year, captures this changing behavior. It focuses on the impact of the COVID-19 pandemic on shopping, reading, watching and chatting habits, and perhaps provides a hint on what’s to come next and how “a new normal” could look like.

Rakuten Insight Study: Impact of Covid-19
Rakuten Insight Study: Impact of Covid-19

Discover the “new normal” with Rakuten

More than a year into the global pandemic, it’s clear that entertainment and online shopping has helped to make time at home just a bit more enjoyable. Now, as we set our sights on a post-pandemic future, we are curious to see what the new normal will look like.

We always aim to share the good things in life — like great films, deals, reads, and connections – to make the time more rewarding. Visit Discover Rakuten for more information on how we are empowering our users to watch, read, chat and shop with joy.

Full report from Rakuten Insight

Original article on Rakuten.Today