“The Big Picture” Returns – Rakuten and FC Barcelona Bring Back Massive Fan Mosaic to Camp Nou’s Facade

  • The Big Picture mosaic will return to the facade at Camp Nou for the 2021/22 season, featuring thousands of crowdsourced fan photos from across the world.
  • Fans at Camp Nou will be able to use their Rakuten IDs to find their picture in the new Big Picture mosaic through WebAR and digital photo wall.
  • Participants will automatically be entered in a draw for a chance to be lucky winners of brand-new FC Barcelona jerseys from the 2021/2022 season.
  • The Big Picture mosaic is collecting photos here: https://thebigpicturebyfans.com

Tokyo, September 20 2021 – Rakuten Group, Inc. announced today that, together with FC Barcelona, they will bring back The Big Picture, a massive fan mosaic on the main facade of Camp Nou – FC Barcelona’s iconic club stadium. The first version of this larger-than-life tribute to fans was presented in the 2020/2021 season and will now return to engage fans for the 2021/2022 season.

In 2020, during the COVID-19 pandemic, fans were missing live games in an era of spectator-less sports. FC Barcelona and Main Global Partner Rakuten innovated with an entirely new concept to connect fans with their favorite sports team and bring optimism to their lives. The Big Picture initiative gave fans the unique opportunity of having their pictures embedded in a larger-than-life mosaic in Camp Nou, bringing to life Rakuten’s philosophy of ‘walk together’ and FC Barcelona’s commitment to being ‘more than a club’. Fans across the globe submitted photos that went on to become part of a unique 47.7m x 9.6m massive fan mosaic featuring 46,000 images in the form of an artwork installation at the main façade of Camp Nou.

To create a moment of togetherness and bring fans closer to their team stadium, Rakuten and FC Barcelona once again present fans with an opportunity to become part of club history through a brand-new massive fan mosaic which will be unveiled in November 2021 on Camp Nou’s main facade. Fans will be able to use their Rakuten IDs to find their picture in the new The Big Picture mosaic at Camp Nou using WebAR functionality and a digital photo wall.

Fans will be able to register and upload a photo of themselves cheering Barça on a dedicated website for the opportunity to become a part of the new massive fan mosaic alongside FC Barcelona players between September 17 and October 17 (till 23:59 CEST). Rakuten will also give away FC Barcelona jerseys from the 2021/2022 season to selected winners through a giveaway which is open to all fans whose photos have been accepted for The Big Picture mosaic.

Promotion Period

Fans will be able to upload their pictures from September 16, 2021 to October 17, 2021 till 23:59 CEST.

Registration process:
  1. Visit https://thebigpicturebyfans.com 
  2. Register or log in with a Rakuten ID
  3. Take or select a picture cheering Barça
  4. Submit photo


*1 Mosaic artwork design is subject to change without prior notification to participants.

About FC Barcelona
FC Barcelona was founded in 1899 and is unique in many ways. The Club is owned by its more than 137,000 members. Due to its very special personality, Barça is recognized as being ‘More than a club’. The team’s distinctive style of play is projected around the world by the best players and coaches of their time in combination with club’s famous reliance on homegrown talent.
All of this goes hand in hand with its ongoing ambition to become the most admired, beloved and global sports institution on the planet. This mission is supported by such core principles as humility, effort, ambition, respect and teamwork, while the club is also famed for its commitment to society, which is channelled through the FC Barcelona Foundation and its work to educate children through the positive values of sport. Such unstoppable growth in recent years has led to a global reach of more than 400 million fans on social media, being the sports club with the most followers on social networks.

About Rakuten
Rakuten Group, Inc. (TSE: 4755) is a global leader in internet services that empower individuals, communities, businesses and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to approximately 1.5 billion members around the world. Rakuten has over 25,000 employees, and operations in 30 countries and regions. For more information visit https://global.rakuten.com/corp/.

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